Will Destroy Google search engine

VIVAnews - Google reportedly will change to its search engine based on semantics. Improvements are expected to change the 'game' the search engine competition. The technicians Google search engine announced the most radical rearrangement is to adjust the development.

Improvements will be gradually implemented over the next few months. But the effect could be a major transformation, both for users and businesses.

Google currently embarking on a semantic search technology merging with classical keyword search system. In summary, this improvement means that every time a user enters certain types of queries, Google will try to provide a single answer, not just spew thousands of web links in blue, that had been there.

Google is aware that improvements would need if you want to remain a leader in search engines.

Earlier Amit Singhal, Google software engineer, was frustrated with Google search in June. Whereas in the past year he has been rewriting the Google search algorithm and improve the original formulation Google introduced Google founders, Sergey Brin, until he was known as a Google Fellow.

"I feel the search is still one dimensional," he said. "You gave us a question, and we should give results much more communicative. You should be able to communicate with your search engine. I want to be an expert search engine is the best. You sometimes do not have to ask the next question," he continued.

Singhal was offered assurances that Google and all search engines, must respect the privacy of users when building and implementing new technologies.

However, whether this fixes the search engine can be a solution for business?

He said it was important to the business for one simple reason is intuitive. With semantic search, means that businesses will think harder about making a more sophisticated digital offerings. When there is only one answer to a search query, how do you ensure that your business is the only one?

"I still waste a lot of time when I did a search. Conversation still seems broken. Search is not as efficient as I want," said Singhal.

"For example, today I have a list that I need to do on my phone that contains tasks like" pick up a gift for my dad. "The phone has a GPS system and know where I am. It also contains my calendar, so I know when free ".

"Why does the search engine at least, that I woke up with a personalized relationship and can synchronize all of the information, told me when I am near a store that has a gift for my father?"

At that time Singhal says Google and tech team does not presuppose the success of this relationship type in a search engine. Recent developments towards a definitive search is a step towards a future that Singhal has been described.

Since the advent of Twitter and update information in real-time, Google has been trying to update the core search service. This makes it relevant and timely information for each user.

However, despite having enjoyed a partnership with the microblogging site over the past two years, Google failed to negotiate the same deal again. As a result, Google often appeared without news updates, beyond its Google News service.

By moving toward computational search, just as in the lesser-known search engine, Wolfram Alpha works of British scientist Stephen Wolfram, Google is likely to affect millions of new web sites that rely on page-ranking Google results. It is also not clear how he could affect the business, is to ensure your business web site has been optimized to the best key words to search.

Google will undergo major changes. It's like the Yellow Pages experience, the redesign of their design, and rewrite the index.